How to Choose Colors For Logo?
A logo is an essential part of branding your website and marketing it offline and online. Some of the logo designs feature simple, beautiful typography, whilst others are more fun and colorful. It is important to understand the psychology of colors to design an effective logo. As the human mind, is highly responsive to visual stimuli and making the logo colorful is one of the important defining factors in that response. The use of color can bring a multiple meaning, not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of the color psychology to bring resonance to their designs and their success as a logo designer will be boosted if they have a thorough understanding of color psychology.
To understand what logo is, we must first understand what the main purpose of logos, and its shape, colors, fonts, and images should be different from other logo in the same market. As a designer, one should choose colors vigilantly to enhance detailed fundamentals of the logo. Every color has implications for a logo design including, black and white. Bright and bold colors can make a logo look attractive, but can appear brash sometimes. However, all logos should be memorable and able to integrate with your website design effortlessly.
Red color has numerous meanings. It is the color of violence fire and blood, so it shows the energy, passion, warm, aggression as well as desire and love. Many of the restaurants and food product logos choose red color to make their logo feel more dynamic
Orange combines the energy and the happiness of yellow in it. It is associated with the sunshine and fire. It also carries fine distinction of youth, fun, affordability and friendliness; and also represents success, attraction, determination, and creativity.
Yellow is the color of sunshine. It is associated with joy, happiness, intellect and energy. It also requires cautions use as it has some negative connotations and it is use in warning signs. It is another color that is alleged to stimulate eagerness.
Green is the color of nature; it indicates harmony, innovation, growth and productiveness. Many of the companies use green color to emphasize their natural and moral recommendation, particularly with such products as vegetarian foods and organic. It is popular with financial products too.
Blue is the color of sky and sea, it represents loyalty, faith, wisdom, self-reliance, truth, intelligence and heaven. Blue is also connected with power and achievement, and for this cause is popular with both monetary institutions and government entities.
Purple mingles the firmness of blue and the power of red. Purple is connected with royalty and lavishness. It has long been connected with the house of worship, implying decorum and wisdom, and throughout old times it has been the color of wealth and riches.
Pink can be entertaining and flirty, but its feminine associated. It is often shuns for products not particularly targeted at women.
Colors play a huge part in the psychology of any brand. So, make sure your color choice reinforces and enhances the design of your logo and should keep in mind about the color connotations.